→ JOYRIDE!

is a collaborative new-media exhibition and performance event, curated by Reuben Brown at Portview Tradecentre; Belfast  [September 2023]
This project has been generously supported by the Arts Council of Northern Ireland through the National Lottery.


JOYRIDE! (2023) by Reuben Brown
Interactive Installation comprised of; 3D-CGI (computer-generated) animation and experimental sound “JOYRIDE!”, 3 x Quad HD 31.5 inch curved LED gaming monitors, 2 x Meta Quest 2 VR Headsets, Evolution ActiFit Gaming Racing-Chair, T80 Ferrari Racing steering-wheel and pedals, wood and metal support structure, racing helmet, atmospheric smoke machine and liquid, hardware & chain. 
5 x 5 x 5m (dimensions vary)

JOYRIDE! is a collaborative new-media exhibition and performance event which centres queer artists and creatives who practice in unconventional and digitally/technologically focused media; ranging from; 3D-CGI (computer-generated) animation, sculpture, interactive installation, video, experimental sound, performance, virtual-realities, AI and game design. Situated at Portview Tradecentre in East Belfast, the exhibition features a selection of artists from across the island of Ireland, the UK and beyond.

JOYRIDE! features artistic contributions from artists based over the UK and Ireland; Reuben Brown, Chloe Austin, Nina Ołtarzewska, Roibí O Rua, Nina Wong, Claudia Rose, Adam Cole & Laurie Luna Angel.



JOYRIDE! (2023) by Reuben Brown
Interactive Installation comprised of; 3D-CGI (computer-generated) animation and experimental sound “JOYRIDE!”, 3 x Quad HD 31.5 inch curved LED gaming monitors, 2 x Meta Quest 2 VR Headsets, Evolution ActiFit Gaming Racing-Chair, T80 Ferrari Racing steering-wheel and pedals, wood and metal support structure, racing helmet, atmospheric smoke machine and liquid, hardware & chain. 
5 x 5 x 5m (dimensions vary)

JOYRIDE! is also a new body of work by Reuben Brown that aims to capture how queer contemporary artists operate technology and ‘machines’ as vehicles of encounter, generation and actualisation. By definition, a “JOYRIDE!” can be defined as “a ride for enjoyment in a vehicle or aircraft” and “a fast or dangerous ride in a stolen vehicle”. Aiming to capture the glamourised urgency and eroticised risk of a “JOYRIDE!” the exhibition hopes to be a ‘driving force’ behind digitally and technologically focused artwork from queer artists who are often underrepresented in the city.